Video : Panel on Product Management in Media
Big media is getting more serious about product management, something highlighted in the BBC report “The State of Product Management” so we gathered Ralph Rivera, Director, Digital Media at the BBC,...
View ArticleClik here to view.
Data Driven: Your Bounce Rate and Time On Site are wrong
It’s hard not to look at your bounce rate and wonder why so many people hate your product isn’t it? This article explains how Google Analytics might be screwing you on your bounce rate and some methods...
View ArticleClik here to view.
Presenting Data—The Rabbit Hole Method
Being a product manager in a data startup offers some interesting challenges. As more and more PMs work for data startups understanding these challenges will help PMs survive the strange world of data....
View ArticleClik here to view.
Everything a product manager needs to know about experiments
Introduction Many people know they should be doing experiments and testing their product but when starting out it can be daunting working out where to begin. So, below is my handy guide to...
View ArticleClik here to view.
Product Manager Survey 2012
We are doing a survey of product managers. The aim is to assemble data on team sizes, compensation, organisation etc. Once the survey is finished at the end of September we will be publishing a blog...
View ArticleClik here to view.
Everything a product manager needs to know about analytics
Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they...
View ArticleClik here to view.
Multi-Armed Bandit Testing
Multi-armed bandit testing involves a statistical problem set-up. The most-used example takes a set of slot machines and a gambler who suspects one machine pays out more or more often than the others....
View ArticleVideo: Data-Driven Nonsense
At ProductTank October, Lee Duddell, the Founder & Head of UX at WhatUsersDo, spoke about some of the potential pitfalls of using analytics. He argued that data is often incomplete, and that...
View ArticleClik here to view.
Video: Using Data & Insight in Developing New Products
Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT...
View ArticleClik here to view.
Using behavioural design to make more engaging products
How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may...
View ArticleClik here to view.
Product Management in Commerce: Online, Offline and Mobile
As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile. This month we had three...
View ArticleVideo: Easy A/B Testing F**k-Ups
Your tests suck. There, we said it. Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so. He’s made just about every mistake in the book with his own...
View ArticleVideo: Lean, Fast Feedback and Leopard Print
Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their...
View ArticleClik here to view.
How I built the same MVP 3 times, across 3 continents in 3 weeks
I built the same product three times. It wasn’t an act of insanity. It was my way to get my product ready in three weeks. Before I get to that, let me backtrack a little. It was the 1st of March 2013...
View ArticleClik here to view.
What I learned from building the same MVP 3 times, on 3 continents
As explained in my earlier post, in summer 2013, I built the same minimum viable product (MVP) three times on three different continents. It was an experiment with a purpose: To evaluate three...
View ArticleClik here to view.
Product Management and the Internet of Things
April’s ProductTank London considered the question of how to manage devices in an increasingly interconnected world. Marc Abraham (@MAA1) brought us three great speakers to share their experience of...
View ArticleClik here to view.
Going beyond pageviews: simple ways to track your customers online
As a product manager juggling tasks for the current sprint, customising web analytics has often fallen down my to-do list. Yet measuring how customers use your current product often holds the key to...
View ArticleClik here to view.
Getting onboarding right from the start with user investment
Photo credit: LendingMemo.com Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that...
View ArticleClik here to view.
Analytics Strategy: 5 tips for more reliable reporting
Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us...
View ArticleClik here to view.
Analytics and Decision-Making – Recap of August’s ProductTank London
If you’d have told me that August’s ProductTank London on analytics and decision-making would be one of the most risqué to-date, I’d have struggled to believe you. The talks had everything – sex, drugs...
View Article
